Healthier Grocery Delivered

Keep your fridge and pantry stocked with good-for-you foods. Order farm-grown organic foods and other earth-friendly groceries from The Honest Counter and get them delivered at your own convenience, anywhere in the UAE.

Healthier Grocery Delivered

Keep your fridge and pantry stocked with good-for-you foods. Order farm-grown organic foods and other earth-friendly groceries from The Honest Counter and get them delivered at your own convenience, anywhere in the UAE.

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Better Sourcing, Better for You

All our vegetables are grown and ripened under the sun in our farms in Dubai and Abu Dhabi. Everything is hand-picked daily, just a few hours before reaching your doorstep.

Do you have special dietary needs? No matter you are looking for foods that are free from gluten, wheat, lactose, egg or soya, we’ve got anything from breakfast items to snacks on the go, and a large variety of gluten-free bread too.

THC-products1

Better Sourcing, Better for You

All our vegetables are grown and ripened under the sun in our farms in Dubai and Abu Dhabi. Everything is hand-picked daily, just a few hours before reaching your doorstep.

Do you have special dietary needs? No matter you are looking for foods that are free from gluten, wheat, lactose, egg or soya, we’ve got anything from breakfast items to snacks on the go, and a large variety of gluten-free bread too.

THC-products1

Better for the Environment

A colossal amount of surplus food is wasted everyday inside supermarkets, and another 20% of all food produced never make it to the shelves. At The Honest Counter we think it’s simply not right that food that is safe and tasty goes to waste. Stamp down on food waste while saving money with our dedicated offers on short-dated stock and food with slight imperfections or damaged packaging. Saving food is good for our communities, our country and our planet! Visit our dedicated clearance section.

Better for the Environment

A colossal amount of surplus food is wasted everyday inside supermarkets, and another 20% of all food produced never make it to the shelves. At The Honest Counter we think it’s simply not right that food that is safe and tasty goes to waste. Saving food is good for our communities, our country and our planet. That’s why we periodically slash prices on selected food items. Visit our dedicated clearance section.

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Our Brands

Our Brands

New in Store

  • Essentially Easy Green Raw Juice

    250ml
    Expires: 22/05/2018
    15.00 AED
    Add to cart
  • Essentially Beet Aid Raw Juice

    250ml
    Expires: 2/06/2018
    15.00 AED
    Add to cart
  • Encas Vegan Box By Yasmin al Mulla Coffee/Saffron & Rose/Pistachio, Large

    36 mini bites, gift box
    Expires: 7/06/2018
    205.00 AED
    Add to cart
  • Encas Vegan Carre’ Coconut & Dark Chocolate

    4 mini bites
    Expires: 7/06/2018
    25.00 AED
    Add to cart
  • Turmeric & Black Pepper Popcorn, Organic

    20 g
    Expires: 15/01/2019
    9.56 AED
    Add to cart

Know Where You Are Buying From

Local vegetables are grown at ‘Integrated Green Resources’ (IGR) farms in Al Rahba, Abu Dhabi. You can visit our main farm (182) every Satuday from 9am to 5pm. Click here for directions.

“We are a health-conscious Emirati family, that’s why we started farming organic back in 2007. I studied in the US, graduated in 1994, and when I was there, the organic revolution started, if you can call it that. We took the idea from there.”

What Our Customers Say

Fast and excellent service. They came on time with good package and following the cooling chain. The quality of the products are amazing! I recommend them.

Fantastic service. Will be a regular customer.

They delivered this morning, 25 minutes (!!) into a 5-hour window, the box was cool and sealed, there was minimal packaging and the produce itself was fantastic shape. 10/10, will do weekly orders.

Always on time, great products and I’m very happy with their customer service. Definitely recommend them

Received my first organic vegetable box today, since living within the UAE, from The Honest Counter – excellent! If you are living within the UAE I would highly recommend them. Great service and fab, fresh products at a very reasonable price.

Recipes